{"id":154697,"date":"2023-03-27T16:36:49","date_gmt":"2023-03-27T16:36:49","guid":{"rendered":"https:\/\/culture.org\/?p=154697"},"modified":"2023-03-31T19:53:31","modified_gmt":"2023-03-31T19:53:31","slug":"twitter-to-remove-legacy-verified-badges-in-april-reserving-blue-check-marks-for-paying-subscribers","status":"publish","type":"post","link":"https:\/\/culture.org\/news\/twitter-to-remove-legacy-verified-badges-in-april-reserving-blue-check-marks-for-paying-subscribers\/","title":{"rendered":"Twitter to Remove &#8216;Legacy&#8217; Verified Badges in April, Reserving Blue Check-Marks for Paying Subscribers"},"content":{"rendered":"           <!--  <script type=\"text\/javascript\">\r\n                jQuery(document).ready(function() {\r\n                    jQuery(\".key-accordion-item .key-menu\").on(\"click\", function() {\r\n                        if (jQuery(this).parent().hasClass(\"active\")) {\r\n                            jQuery(this).next().slideUp();\r\n                            jQuery(this).parent().removeClass(\"active\");\r\n                        } else {\r\n                            jQuery(\".key-content\").slideUp();\r\n                            jQuery(\".key-accordion-item\").removeClass(\"active\");\r\n                            jQuery(this).parent().addClass(\"active\");\r\n                            jQuery(this).next().slideDown();\r\n                        }\r\n                    });\r\n                })\r\n            <\/script> -->\r\n\r\n\r\n            <!-- start html -->\r\n\r\n            <div class=\"news-key-takeaway-wapper\">\r\n                                <span style=\"background-color:#9259b9;\">Key Takeaways<\/span>\r\n                <ul class=\"news-key-nbox\" style=\"border-color:#9259b9;background-color:rgba(146, 89, 185, 0.1);\">\r\n                                                        <li>Twitter will remove legacy blue check-marks in April, making them exclusive to paying subscribers of Twitter Blue and Twitter Verified Organizations.<\/li>\r\n                                                                    <li>Twitter Blue subscribers can retain their blue check-mark status for $8 per month via the web or $11 per month through in-app payment on iOS and Android.<\/li>\r\n                                                                    <li>New badges for companies and government accounts have been introduced, with gold check-marks for companies and gray check-marks for government accounts.<\/li>\r\n                                                                    <li>Elon Musk's influence on Twitter has led to a shift towards subscription services and revamped verification processes to reduce impersonations.<\/li>\r\n                                                                    <li>Twitter's turbulent transition under Musk includes hundreds of layoffs and resignations, paywalled features, and hints of possible bankruptcy.<\/li>\r\n                                                <\/ul>\r\n            <\/div>\r\n            \n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter has announced the end of its legacy verified program, starting April 1.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The company will remove the blue check-mark status from accounts verified as notable before Elon Musk&#8217;s takeover unless users subscribe to Twitter Blue or the business-oriented Twitter Verified Organizations plan.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Individual users can maintain their blue check-mark by subscribing to Twitter Blue at a monthly cost of $8 via the web or $11 through in-app payment on iOS and Android.<\/span><\/p>\n<h2><strong>New Check-mark Badges for Companies and Government Accounts<\/strong><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter has introduced gold check-marks for companies and brands and shifted government accounts to gray check-marks.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To retain these badges, organizations will need to subscribe to the new Twitter Verified Organizations program.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the U.S., the program costs $1,000 per month (plus tax) and an additional $50 per month (plus tax) for each affiliate subaccount.<\/span><\/p>\n<h2><strong>Musk&#8217;s Influence on Twitter Verification<\/strong><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Musk, who bought Twitter last year in a $44 billion debt-heavy deal, criticized the old verification system as &#8220;corrupt&#8221; and changed the process to allow anyone to obtain a blue check-mark.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of verified accounts before Musk&#8217;s takeover exceeded 420,000, and the description of legacy verified accounts was altered to state that they &#8220;may or may not be notable.&#8221;<\/span><\/p>\n                        <!-- <div class=\"container-c\"> -->\r\n                        <!-- <div class=\"row justify-content-between\"> -->\r\n                        <!-- <div class=\"col-post-800\"> -->\r\n                        <!-- start html -->\r\n                        <div class=\"blockquote-wapper\">\r\n                            <div>\r\n                                <span class=\"text_quot\">\r\n                                    <p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter Blue accounts will retain the blue check-mark, while organizations will be identified by gold check-marks.<\/span><\/p>\n                                <\/span>\r\n\r\n                                <div class=\"quot_icon\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/culture.org\/wp-content\/themes\/culture\/icons\/i_quot.svg\" type=\"image\/svg+xml\">\r\n                                <\/div>\r\n                            <\/div>\r\n\r\n                            <img decoding=\"async\" class=\"quot_tick\" src=\"https:\/\/culture.org\/wp-content\/themes\/culture\/icons\/i_quot_tri.svg\" type=\"image\/svg+xml\">\r\n                        <\/div>\r\n                        <!-- end html -->\r\n                        <!-- <\/div> -->\r\n                        <!-- <\/div> -->\r\n                        <!-- <\/div> -->\r\n                                    \n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The launch of Twitter Blue as a premium service, offering the check-mark badge among its perks, was temporarily suspended due to a surge of fake and parody accounts.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The service relaunched with new measures to prevent impersonations.<\/span><\/p>\n<h2><strong>Twitter&#8217;s Shift towards Subscription Services<\/strong><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In a companywide memo, Musk stated that roughly half of Twitter&#8217;s revenue should come from subscription services.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">He warned that without significant subscription revenue, Twitter might not survive the upcoming economic downturn.<\/span><\/p>\n<h2><strong>Verification Changes and Other Updates<\/strong><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter Blue accounts will retain the blue check-mark, while organizations will be identified by gold check-marks.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Government officials will be represented by gray check-marks to prevent the spread of misinformation.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apart from verification updates, Twitter has also locked text-based two-factor authentication (2FA) behind the Twitter Blue paywall.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This move followed reported issues with Twitter&#8217;s 2FA in November.<\/span><\/p>\n<h2><strong>A Turbulent Takeover<\/strong><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Musk&#8217;s acquisition of Twitter has been marked by a series of events, including a withdrawn offer, lawsuits, and accusations.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">His takeover has seen hundreds of layoffs and resignations, reports of a paywalled video feature, and Musk hinting at the possibility of bankruptcy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":154698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3588],"tags":[],"class_list":["post-154697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/posts\/154697"}],"collection":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/comments?post=154697"}],"version-history":[{"count":0,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/posts\/154697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/media\/154698"}],"wp:attachment":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/media?parent=154697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/categories?post=154697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/tags?post=154697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}