{"id":160485,"date":"2023-06-12T11:40:47","date_gmt":"2023-06-12T11:40:47","guid":{"rendered":"https:\/\/culture.org\/?p=160485"},"modified":"2023-06-12T11:44:25","modified_gmt":"2023-06-12T11:44:25","slug":"louis-vuitton-ventures-into-the-digital-frontier-with-iconic-trunk-nft-launch","status":"publish","type":"post","link":"https:\/\/culture.org\/art-and-culture\/louis-vuitton-ventures-into-the-digital-frontier-with-iconic-trunk-nft-launch\/","title":{"rendered":"Louis Vuitton Ventures into the Digital Frontier with Iconic Trunk NFT Launch"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Luxury brand Louis Vuitton takes a bold step into the world of Web3 by launching an NFT version of its signature trunk.\u00a0<\/span><\/p>\n           <!--  <script type=\"text\/javascript\">\r\n                jQuery(document).ready(function() {\r\n                    jQuery(\".key-accordion-item .key-menu\").on(\"click\", function() {\r\n                        if (jQuery(this).parent().hasClass(\"active\")) {\r\n                            jQuery(this).next().slideUp();\r\n                            jQuery(this).parent().removeClass(\"active\");\r\n                        } else {\r\n                            jQuery(\".key-content\").slideUp();\r\n                            jQuery(\".key-accordion-item\").removeClass(\"active\");\r\n                            jQuery(this).parent().addClass(\"active\");\r\n                            jQuery(this).next().slideDown();\r\n                        }\r\n                    });\r\n                })\r\n            <\/script> -->\r\n\r\n\r\n            <!-- start html -->\r\n\r\n            <div class=\"news-key-takeaway-wapper\">\r\n                                <span style=\"background-color:#4db2ee;\">Key Takeaways<\/span>\r\n                <ul class=\"news-key-nbox\" style=\"border-color:#4db2ee;background-color:rgba(77, 178, 238, 0.1);\">\r\n                                                        <li>The rise of the phygital trend in the Web3 era is marked by physical objects birthing their unique digital twins on the blockchain.<\/li>\r\n                                                                    <li>Objects placing aesthetic value over utility are pioneering this trend, from designer shops in the Metaverse to digital art collections.<\/li>\r\n                                                                    <li>As the physical and digital universes become more intertwined, major companies continue to expand their innovation to explore new possibilities.<\/li>\r\n                                                <\/ul>\r\n            <\/div>\r\n            \n<h2><b>Louis Vuitton and Web3: A Voyage into the Digital Frontier<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In a pivotal move, the historic French fashion house <\/span><a href=\"https:\/\/culture.org\/travel\/louis-vuitton-airport-lounge-luxury-travelling\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"27955\"><span style=\"font-weight: 400;\">Louis Vuitton<\/span><\/a><span style=\"font-weight: 400;\"> has set sail into the sea of digital collectibles, revealing an NFT incarnation of its renowned trunk. This is a signal flare to the industry, marking Louis Vuitton&#8217;s full-scale commitment to the emerging Web3 epoch.<\/span><\/p>\n<h2><b>Fashion Meets Tech: Tracing the Journey of Louis Vuitton into Web3<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The interlacing of the physical and digital realms, commonly referred to as the &#8220;phygital&#8221; convergence, is witnessing a surge in the Web3 era. The leaders of this revolutionary shift are typically items that favor aesthetics over functionality &#8211; think virtual designer stores or digital art collections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Louis Vuitton, a well-known advocate for technological evolution, has been a frontrunner in utilizing <\/span><a href=\"https:\/\/culture.org\/gaming\/square-enix-commits-to-blockchain-gaming-despite-industry-skepticism-can-nft-gaming-overcome-dwindling-hype\/\" data-lasso-id=\"27956\"><span style=\"font-weight: 400;\">blockchain<\/span><\/a><span style=\"font-weight: 400;\"> for enhanced transparency and traceability in luxury retail. Among its previous forays, Louis Vuitton has utilized blockchain for its LV Diamonds collection and even ventured into the gaming realm with &#8216;Louis The Game&#8217;, released in honor of its founder&#8217;s 200th birth anniversary.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/LiveNews?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28549\" target=\"_blank\" rel=\"noopener\">#LiveNews<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Trending?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28550\" target=\"_blank\" rel=\"noopener\">#Trending<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/news?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28551\" target=\"_blank\" rel=\"noopener\">#news<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BREAKING_NEWS?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28552\" target=\"_blank\" rel=\"noopener\">#BREAKING_NEWS<\/a><\/p>\n<p>\ud83d\udcfa\u00ab Louis Vuitton Embraces Web3, Launches Its Iconic Trunk as a Digital Collectible \u00bb<\/p>\n<p>\ud83c\udfe0Venue: <a href=\"https:\/\/t.co\/GERZrQBwyZ\" data-lasso-id=\"28553\" target=\"_blank\">https:\/\/t.co\/GERZrQBwyZ<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LouisVuitton?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28554\" target=\"_blank\" rel=\"noopener\">#LouisVuitton<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SBT?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28555\" target=\"_blank\" rel=\"noopener\">#SBT<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/NFT?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28556\" target=\"_blank\" rel=\"noopener\">#NFT<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/NFTs?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28557\" target=\"_blank\" rel=\"noopener\">#NFTs<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Web3?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28558\" target=\"_blank\" rel=\"noopener\">#Web3<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Metaverse?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28559\" target=\"_blank\" rel=\"noopener\">#Metaverse<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/GameFi?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28560\" target=\"_blank\" rel=\"noopener\">#GameFi<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Crypto?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28561\" target=\"_blank\" rel=\"noopener\">#Crypto<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Blockchain?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28562\" target=\"_blank\" rel=\"noopener\">#Blockchain<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BeaconGlobal?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28563\" target=\"_blank\" rel=\"noopener\">#BeaconGlobal<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Beacon?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28564\" target=\"_blank\" rel=\"noopener\">#Beacon<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Giveaways?src=hash&amp;ref_src=twsrc%5Etfw\" data-lasso-id=\"28565\" target=\"_blank\" rel=\"noopener\">#Giveaways<\/a> <a href=\"https:\/\/t.co\/ifdw2kpgHQ\" data-lasso-id=\"28566\" target=\"_blank\">pic.twitter.com\/ifdw2kpgHQ<\/a><\/p>\n<p>\u2014 Beacon Global (@0xbeaconglobal) <a href=\"https:\/\/twitter.com\/0xbeaconglobal\/status\/1666369921784377344?ref_src=twsrc%5Etfw\" data-lasso-id=\"28567\" target=\"_blank\" rel=\"noopener\">June 7, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><b>Setting Sail: The Iconic Louis Vuitton Trunk Enters the Digital Realm<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Louis Vuitton&#8217;s VIA Treasure Trunk, a virtual embodiment of its quintessential travel trunk, represents the brand&#8217;s most daring leap into Web3. Handcrafted over 160 years by Parisian artisans, the original physical trunk has become a symbol of luxurious style, now reimagined for the digital realm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The VIA Treasure Trunk, the latest design in the 160-year-old collection, serves as a Soulbound Token (SBT). Owners can unlock an array of never-before-seen creations from Maison Louis Vuitton. Furthermore, it serves as a key to VIA, Louis Vuitton&#8217;s unique portal into the world of digital collectibles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an ambitious step towards a truly phygital experience, each new release will offer buyers the chance to access its physical equivalent, blurring the lines between the physical and digital worlds like never before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A limited number of VIA Treasure Trunks are available at \u20ac39,000 each. Prospective buyers are required to register with a crypto wallet and wait for an invitation to a private preview page of VIA. Cryptocurrencies have been announced as a viable payment option for digital collectibles, further cementing Louis Vuitton&#8217;s plunge into the Web3 ecosystem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this bold move, Louis Vuitton sets a new precedent for luxury brands in the age of Web3, demonstrating that the digital universe is not a separate entity but an expansion of our physical world. The boundaries of luxury are being redefined, and it&#8217;s clear Louis Vuitton is at the helm of this exciting voyage. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":160512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[410],"tags":[],"class_list":["post-160485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-and-culture"],"acf":[],"_links":{"self":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/posts\/160485"}],"collection":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/comments?post=160485"}],"version-history":[{"count":0,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/posts\/160485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/media\/160512"}],"wp:attachment":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/media?parent=160485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/categories?post=160485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/tags?post=160485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}